07 / Programs for individuals Coaching · Educational

Coaching protocols, built around your goals.

A protocol is a structured, personalized educational plan: a written guide plus one-to-one coaching, scoped entirely around where you are and what you want to achieve. It is education and coaching only. A protocol is not a product, not a prescription, and not medical advice, and nothing physical is ever sold or shipped.

Every protocol is scoped to the individual. One-to-one programs start at a flat rate. Multi-month and combined-focus programs are quoted per client after a short consultation. You only ever pay for coaching and education.

From $150 Per single protocol
See engagement tiers below
Ways to work together $150 to $2,900

Four tiers. Pick the depth that fits.

Pricing scales with depth and duration, never with any product. Every tier is coaching and education only. Your exact price is confirmed on your consultation call before anything is charged.

Tier 01

Single Protocol

$150 to $300

One focus area. Intake consultation, one personalized written protocol, and 30 days of guidance.

Tier 02

Multi-Month Protocol

$400 to $900

One focus over three to six months. Everything in a single protocol, plus monthly reviews and revisions as you progress.

Tier 03

Combined Protocol

$900 to $1,800

Two or more focus areas coordinated together over several months, with integrated guidance and check-ins.

Tier 04

Bespoke 1:1 Intensive

$1,800 to $2,900

The highest-touch engagement, built entirely around you and billed as your named protocol. Quoted after a consultation.

Ranges shown are typical. Final pricing is agreed with you before any charge. Every tier is coaching and education only, with no physical or consumable product of any kind.

What's included Every protocol

Every protocol includes the same four things.

  1. 01

    Intake consultation

    A focused conversation to understand your goals, your history, and where you are starting from.

  2. 02

    A personalized written protocol

    A structured, written educational plan built around your specific goals. Clear, organized, and yours to keep.

  3. 03

    Guidance and check-ins

    Ongoing educational guidance and check-ins to keep you organized, informed, and on track.

  4. 04

    Educational materials

    Curated, plain-language resources so you understand the reasoning behind every step of your plan.

All protocols are educational and coaching in nature. The Protocol does not sell, supply, prescribe, or ship any physical or consumable product of any kind.

The deliverable A written plan

What your written protocol looks like.

Every protocol is a written educational plan, built for you and yours to keep. The structure below is the same for everyone. The content inside is entirely your own.

  1. 01

    Your goal

    The specific outcome you are working toward, written in plain language so it stays clear and measurable.

  2. 02

    Where you are starting

    An honest snapshot of your current routine, habits, and constraints, so the plan fits your real life.

  3. 03

    Your weekly structure

    A clear, week-by-week framework for what to focus on and when, so you always know the next step.

  4. 04

    What to track

    The handful of simple signals to watch so you can tell what is working and what to adjust.

  5. 05

    Educational notes

    Plain-language explanations of the reasoning behind each step, so you understand the why, not just the what.

  6. 06

    Review points

    Scheduled moments to check in, see your progress, and update the plan as you go.

The structure above is a guide, not a template. Your protocol is written for you. It is an educational plan and coaching tool, not medical advice, and no physical or consumable product is ever included.

Choose your focus Eight directions

Eight focuses. One standard of care.

Each protocol is named for the outcome you are working toward, and is delivered at one of the four tiers above. Not sure which fits? Start with a call and we will point you to the right one, or build something custom.

Metabolic

Metabolic Protocol

For people focused on weight management, energy, and overall metabolic health.

Typical: 1 to 3 months · habits, nutrition education, and routine structure

From $150 · priced by engagement tier

Educational coaching only. Not medical advice.

Book a call
Recovery

Recovery Protocol

For people focused on recovery, repair, and returning to full activity.

Typical: 4 to 8 weeks · rest, mobility, and a phased return plan

From $150 · priced by engagement tier

Educational coaching only. Not medical advice.

Book a call
Performance

Performance Protocol

For people focused on body composition, training output, and physical performance.

Typical: a training block · structure, progression, and output tracking

From $150 · priced by engagement tier

Educational coaching only. Not medical advice.

Book a call
Skin & Longevity

Skin & Longevity Protocol

For people focused on skin quality, healthy aging, and long-term vitality.

Typical: 3 months or more · daily routine, habits, and consistency

From $150 · priced by engagement tier

Educational coaching only. Not medical advice.

Book a call
Focus & Mood

Focus & Mood Protocol

For people focused on focus, mental clarity, calm, and mood.

Typical: 4 to 8 weeks · sleep, routine, and daily structure

From $150 · priced by engagement tier

Educational coaching only. Not medical advice.

Book a call
Vitality

Vitality Protocol

For people focused on drive, energy, and everyday vitality.

Typical: 1 to 2 months · energy, routine, and sustainable habits

From $150 · priced by engagement tier

Educational coaching only. Not medical advice.

Book a call
Endurance

Endurance Protocol

For people focused on stamina, conditioning, and exercise capacity.

Typical: a conditioning block · pacing, recovery, and capacity

From $150 · priced by engagement tier

Educational coaching only. Not medical advice.

Book a call
Aesthetic

Aesthetic Protocol

For people focused on appearance, confidence, and aesthetic goals.

Typical: goal-based · routine, consistency, and progress tracking

From $150 · priced by engagement tier

Educational coaching only. Not medical advice.

Book a call

Prefer something fully bespoke?

Many clients work with us one to one on a plan that does not fit a single focus. These are scoped entirely around you and appear simply as a named consultation, for example "[Your name] Protocol." Pricing is quoted after a short call, always within the published tier bands above. Same standard, same education-only approach, no products sold.

How payment works Simple & secure

A call first, then a secure link.

Step 01

Book a call

We talk through your goals and agree on the right protocol and the exact price. There is no charge to talk.

Step 02

Secure link

After the call we email you a secure payment link on our own domain. You pay by card on a hosted checkout page.

Step 03

Your statement

Your card statement shows THE PROTOCOL. You then receive your written protocol and begin.

If you ever do not recognize a charge from The Protocol, email hello@theprotocol.agency and we will sort it out the same day.

Our commitment

Coaching and education. Never product.

Every protocol on this page is a coaching and education engagement, delivered as a written plan, consultation, and ongoing guidance. The Protocol, operated by Block Media Agency LLC, does not sell, manufacture, prescribe, distribute, or facilitate the sale of any physical or consumable product of any kind. Our coaching is general education only. It is not medical advice and is never a substitute for the care of a qualified, licensed healthcare professional. Always consult one before making any decision about your health.

Coaching and education No products sold Not medical advice
Start here

Find your protocol.

Tell us what you are working toward and we will recommend the right program, or build a custom one. No products are sold, ever.

We will reply with next steps. We do not sell products of any kind.