Privacy policy.

1. Who we are

The Protocol is a trading name of Block Media Agency ("Company," "we," "us," "our"). We are a marketing and education company. We do not sell peptides, supplements, pharmaceuticals, or any physical or consumable products. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or interact with our services.

2. Information we collect

We collect information in the following ways:

Information you provide directly

• Email address: When you submit a form on our Site to receive guide notifications, book a strategy call, or subscribe to updates.
• Name or business name: If provided in a form submission or in correspondence with us.
• Any other information you voluntarily provide in messages, form fields, or email communications.

Information collected automatically

• Usage data: Pages visited, time spent on pages, referring URLs, browser type, device type, operating system, and similar technical data.
• Cookies and similar technologies: We may use cookies, pixels, or similar technologies to improve your experience and understand how our Site is used. See Section 7 below.
• IP address: Collected automatically by our web server and any analytics tools in use.

3. How we use your information

We use the information we collect for the following purposes:

• To send you educational guide notifications you have requested.
• To respond to strategy call requests and other inquiries.
• To send periodic updates related to our educational content and marketing services (only if you have opted in).
• To analyze how visitors use our Site so we can improve content and user experience.
• To maintain the security and integrity of our Site.
• To comply with legal obligations.

We do not use your information to sell you any physical products, because we do not sell any physical products.

4. How we share your information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information with:

• Service providers: Third party tools that help us operate (email delivery, hosting, analytics). These providers are contractually obligated to use your data only to provide services to us.
• Legal requirements: If required by law, regulation, legal process, or governmental request, we may disclose your information.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

5. Data retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, or as required by law. If you unsubscribe from our email list, we will remove your email address from our active mailing list promptly, though residual copies may persist in backups for a limited time.

6. Your rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data, subject to legal retention requirements.
• Opt out: Unsubscribe from marketing emails at any time using the link in any email, or by contacting us directly.
• Data portability: Request your data in a structured, commonly used format.
• Withdraw consent: Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, contact us at the email address on our contact page.

7. Cookies

Our Site may use cookies and similar tracking technologies. Cookies are small text files stored on your device that help us understand how you use our Site. You can control cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of the Site.

We may use:

• Essential cookies: Required for the Site to function properly.
• Analytics cookies: Help us understand visitor behavior and improve the Site.

We do not use advertising or retargeting cookies on this Site.

8. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Children's privacy

This Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a person under 18, we will take steps to delete it promptly.

10. International transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using our Site, you consent to such transfers. We will take reasonable steps to ensure your data is treated securely and in accordance with this policy.

11. California residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your rights, contact us at the email on our contact page.

12. European residents (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal data on the following legal bases: consent (for email subscriptions), legitimate interest (for Site analytics and improvement), and legal obligation (where applicable). You have the right to lodge a complaint with your local data protection authority.

13. Changes to this policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of the Site after changes are posted constitutes acceptance of the revised policy.

14. Contact

For privacy related questions or to exercise your data rights, contact us at the email address on our contact page.